Who i am
I didn’t come into this work through trends or templates.
My background spans over two decades in corporate sales and marketing across South Africa, Europe, Asia, and the U.S., working with complex services, long decision cycles, and trust-based relationships. Over time, what mattered most to me wasn’t persuasion—it was clarity.
Clarity reduces friction.
Clarity builds trust.
Clarity helps people decide without pressure.
Today, through my boutique studio, CR & Co., I support care-centred, trauma-aware, and values-led professionals who want their online presence to reflect how they actually work.
The woman behind the clarity, design, & strategy
Hi, I'm Chantell
My Approach
How I approach brand and website work
I don’t see brands or websites as marketing assets.
I see them as orientation spaces.
Places that help people understand: what you do, who it’s for, how to take the next step without overwhelm, performance, or pressure.
My role is often one of translation, helping professionals articulate complex, relational work in language and structure that feels true, professional, and easy to engage with.
This work is not about reinvention.
It’s about making visible what’s already there.
The Experience
CR & Co. is intentionally small and focused.
Each project is a curated experience, with clients receiving my full, undivided attention for the day or week they book. This allows space for clarity, thoughtful decision-making, and work that actually supports real life, not just launch timelines.
There’s no rushing.
No shame.
No “you’re behind.”
Just steady guidance.
Clear thinking.
Practical outcomes.
My Clients
I work best with professionals whose work is: care-centred, trust-based, nuanced or relational, difficult to summarise in soundbites for potential clients.
This often includes therapists, SEN professionals, neurodivergent-affirming practitioners, educators, consultants, and other service-based professionals who value integrity and clarity over noise.
If your work carries responsibility and your online presence hasn’t caught up, we’ll likely work well together.
You don’t need to become someone else to be visible.
You need an online presence that reflects who you already are, clearly.
Built a family, deepened my relationships, and learned resilience that would shape the rest of my life.
Quit Corporate
2020
Stepped out to follow a Divinely pull to leave corporate and answer the call!
Built a Family
2007
Started a career for over two decades in enterprise sales, marketing, tech, frameworks, and enterprise communication.
Corporate Career
1999
The Journey That Built the Brand
Entered the online business world, discovered branding and design, and began helping entrepreneurs clarify their message. Serving entrepreneurs worldwide with clarity, strategy, branding, and beautiful websites on Shopify, Wordpress, Systeme.io, Kajabi, and the list goes on...
Passion Meets Calling
2021
CR & Co. Studio was born.
Launched my podcast, refined my offers, focusing on Shopify, Showit, and personal brand coaching.
Stepped confidently into the work I had been prepared for.
THE NEXT CHAPTER BEGINS
2025
194
Entrepreneurs helped through design & clarity coaching
12
Showit websites, Shopify stores, funnels, strategies, and brand ecosystem solutions
45
Websites designed, and existing websites refreshed
Why I Care...
Much of my professional and personal life has been shaped by environments where nuance, regulation, and responsibility matter.
I’m neurodivergent myself and the parent of four neurodivergent children. I’ve spent years navigating care-centred systems, learning firsthand how overwhelming complexity, unclear language, and poorly designed processes can be for already stretched nervous systems.
That experience deeply informs how I work.
I’m attentive to:
- cognitive load
- pacing
- emotional safety
- and the real cost of being unclear online
For professionals whose work involves care, trust, or vulnerability, these things aren’t optional.
